Classic Creative
The traditional design-y, marketing-y stuff
Branding
Jack Brown Cleaners
Led a rebrand for Jack Brown and Slater-White Cleaners—much loved, family-owned dry cleaning chains that have been fixtures on street corners across central Texas for decades. The full refresh: logo, store design and graphics, vehicle wraps, print, digital, all the stuff.
Role: Creative direction, design
Zibbit
Developed naming and brand design elements for Zibbit—part "exhibit," part "ribbit"—a museum tour app powered by beacon technology. As visitors hop from piece to piece, beacons sense their location and serve up relevant content through the app.
Role: Creative direction, copy, design
City of Kyle
Designed the logo for the City of Kyle. Creative direction: Texas and bluebonnets. Probably holds my personal record for largest display (water towers) and most reproductions, though it might just seem that way because I live here and see it everywhere.
Role: Design
Fun fact: This is the only portfolio piece to have the honor of being displayed in my front yard.
Los Grillos Del Mar
Designed branding for Los Grillos Del Mar, a west coast musician with southern heritage. Rootsy, eclectic, refined.
Role: Creative direction, design
Lotta Logos
Designed logos for various clients across different industries. All over the map.
Role: Design
Marketing
Created marketing materials for a company developing novel pharmaceuticals for neurological disorders, specifically for people with Parkinson's. Designed assets across different phases of therapy development and approval, each phase requiring distinct branding to reflect where the science stood. Balanced communication for two very different audiences—healthcare professionals and patients living with the condition—while staying empathetic to the realities of Parkinson's and the limitations of existing treatments.
Acorda Therapeutics: Product Marketing
Phase: Disease State (A Shattering Reality)
Audience: Healthcare professionals
Role: Creative direction, design
Phase: Disease State (The Many Faces of Off)
Audiences: Healthcare professionals and people with Parkinson’s
Role: Creative direction, design
Phase: Clinical Trials
Audience: People with Parkinson’s
Role: Creative direction, design
Phase: Market
Role: Creative direction
Audiences: Healthcare professionals and people with Parkinson’s
Acorda Therapeutics: Corporate and Internal
Developed internal and corporate communications materials that balanced the company's serious mission—helping people with neurological disorders—with their decidedly quirky internal culture. The challenge was showing both sides honestly: both deeply mission-driven and genuinely weird.
Role: Creative direction, design
Print Parade
Designed various print projects. And by various, I mean a truckload. So much. Here are a few.Designed logos for various clients across different industries. All over the map.
Role: Design
